Audience Analysis: Chicago Architecture Foundation

Chicago Architecture Foundation

Serving the “public” is a large and oversimplified statement. This sample resource examines in close detail the largest audience segments comprising the Chicago Architecture Foundation's (CAF) total audience. The first page, courtesy of research by Slover-Linnett, outlines the major audience segments as applied to the programs of most any cultural institution; the breakdown is not exclusive to architecture organizations or to CAF. The second page then plots these audience segments against the patrons that enjoyed CAF programs in 2012.

Posted by Lynn.Osmond on March 13, 2014 - 1:46am